Pre-Qualified Before We Send Them
Every lead has a verified phone, a budget that meets the minimum, a confirmed care type, and a 90-day timeline. They pass the checks before they hit your inbox, not after.
Pay Per Lead. No Referral Fee. No Retainer.
$125 Per Lead. Not a Month’s Rent Per Move-In.
Pre-qualified, phone-verified Assisted Living & Memory Care families sent straight to your sales team. A flat $125 per lead, and you own every one — a fraction of what a placement agency charges to fill a single bed.
Flat $125 per verified leadBad leads replaced for freeScale up or down anytimeNo retainer, no contract
Why Placement Agencies Cost So Much
A Full Month’s Rent to Fill One Bed.
A placement agency charges a full month’s rent — typically $5,000 to $8,000 — to fill a single bed. That’s a brutal price to land one move-in, and you’re paying it on top of everything else it takes to run your communities.
The same family gets sent to four or five communities at once. Your sales team isn’t competing on care or fit. They’re competing on who picks up the phone first.
Leads show up for towns you don’t serve, or for care types you don’t offer. Your intake team spends the day sorting noise instead of working real opportunities.
$5,000 to $8,000 for one move-in is the going rate, and it’s simply too high for a single resident. There has to be a saner way to fill a bed.
The Alternative
A Different Way to Buy Leads.
Matched to Your Communities
We load your community list with addresses and service radius. Every lead is matched to one of your communities before delivery. No wrong-town leads, no wrong care type.
Assisted Living & Memory Care, Done Right
We focus on the two care types with the highest lifetime value: Assisted Living and Memory Care. One relationship, one reporting view, one point of contact.
Flat $125 Per Lead
A flat $125 per verified lead. Never a percentage of move-in, never a fee split across communities. And every family is yours alone: never shopped, never shared.
How It Works
Four Steps. First Call to First Move-In.
- 0120 minutes
Discovery Call
We learn your communities, your care mix, and what you spend on leads today. No deck. We talk numbers.
- 025-7 days
Onboarding
We load your community list, set up the match rules, and connect to your CRM. Or to email, Slack, or a shared Google Sheet. Whatever fits your team.
- 03Real-time
Lead Delivery
Pre-qualified families land in your sales team's inbox the moment they submit. Each lead comes matched to one of your communities with full intake info attached.
- 04Ongoing
Track Your Cost Per Move-In
You see how many leads turn into tours, and how many tours turn into move-ins. We share a monthly view of your cost per move-in so you can see if it's making money.
Quality Standards
Every Lead Meets These Standards Before We Send It.
- Phone number verified by SMS (TrustedForm)
- Care type confirmed: Assisted Living or Memory Care
- Budget meets the minimum for Assisted Living or Memory Care
- Looking to move within 90 days
- Lives within driving distance of one of your communities
- Private pay, LTC insurance, or VA benefits. Never Medicaid
- TrustedForm certificate saved on submission
- AI calling is not allowed in our terms
Replacement Promise
If a lead doesn’t match what we promised, we replace it free within 48 hours.
Sample Leads
What a Delivered Lead Looks Like.
Two real examples, names changed. One Assisted Living, one Memory Care. This is the format your sales team gets.
AL · Assisted LivingNames changed
Margaret R.
Phoenix, AZ
- Mobile
- (602) 555-0142
- margaret.r@example.com
- Budget
- $4,200 / mo
- Payment
- Private pay
- Timeline
- 30 days
Intake note
Daughter inquiring for her mother. Mother needs help with two daily activities. Toured one other community last week.
MC · Memory CareNames changed
Robert H.
Charlotte, NC
- Mobile
- (704) 555-0188
- robert.h@example.com
- Budget
- $6,800 / mo
- Payment
- LTC insurance + private
- Timeline
- 60 days
Intake note
Wife inquiring for husband. Early dementia diagnosis confirmed. Wants a secured neighborhood with good engagement programs.
The Economics
Lower Cost Per Move-In. Not Lower Cost Per Lead.
The number that matters to your CFO is cost per move-in. Not cost per click. Not cost per form fill. We build the whole intake around that number.
DimensionPlacement AgencyOur Model
Dimension
How you pay
Placement Agency
$5,000 to $8,000 to fill a single bed
Our Model
$125 per lead. No fee on move-in.
Dimension
Who else gets the lead
Placement Agency
Shared with 4 to 6 communities
Our Model
Just you. One lead, one operator.
Dimension
Geographic match
Placement Agency
Regional. Wrong-town leads are common.
Our Model
Matched to one of your communities before delivery.
Dimension
Reporting
Placement Agency
Their dashboard, their numbers.
Our Model
Cost per move-in, contact rate, tour rate, and move-in rate.
Dimension
Contract
Placement Agency
A full month's rent for every move-in.
Our Model
Flat $125 per lead. No minimum. No contract.
The Math
You pay $125 per verified lead. Conservatively, about one in five books a tour, and roughly one in four of those tours becomes a move-in — so about one in twenty leads, or around $2,500, to land a resident worth $100K+ in lifetime value.
~$2,500
Lead cost per move-in (~20 leads)
$100K+
Avg lifetime value of an AL/MC resident
$5K–$8K
What a placement agency charges per move-in
Who It’s For
Who This Is For, and Who It Isn’t.
Built for Assisted Living and Memory Care operators of any size — from a single community owner-operator to national portfolios with hundreds. The list below is about readiness, not size.
A good fit if:
- You operate Assisted Living or Memory Care — from a single community to a national portfolio
- You have someone who calls new leads fast
- You currently spend on placement agencies or in-house digital marketing
- You want a cost per move-in that beats a full month's rent
Not a fit if:
- You don't have a real intake or sales process yet
- Nobody can call a new lead within a couple of hours
- You only care about the cheapest lead, not the quality
- You want guaranteed move-ins (nobody can promise that)
About the Founder
Ronan · Founder
Built by a performance marketer, for operators.
Ronan started Revontap to bring a better way to buy leads to senior care. He spent years running paid media for businesses where every dollar had to bring back a real customer, not just a click.
The senior care lead market is run by a few big aggregators. They share leads, take a cut of every move-in, and give operators very little control. Revontap is the opposite. Exclusive leads, flat price, full control on your side.
Performance marketingBuilt for operators of all sizes
FAQ
The Questions We Get Most.
From VPs of Sales, procurement teams, and CFOs. More on the call.
A flat $125 per verified lead — never a fee on move-in, no retainer, no setup fee. You own every lead exclusively. We confirm specifics for your metros on the call.
Next Step
Interested? Book a call below
Answer a few quick questions and, if we’re a fit, Ronan will call you within the hour to talk through your communities, what you’re paying for leads today, and what a 50-lead pilot would look like. No deck. If we’re not a good match, we’ll tell you straight.
Book a Call