They're Real
Every mobile is verified by SMS before it becomes a lead, not after you've paid for it. Wrong numbers, typos and junk entries die before they ever reach a rep. Your dials reach an actual person.
The Pipeline Problem
Most of your pipeline comes through brokers, and that channel is both the crutch and the cage. The volume arrives when it arrives. You can’t turn it up in the quarter you need it. And you rent the client for as long as they stay, because the referral fee is a recurring cut of the admin fee, not a one-off cost of sale.
So you buy data instead. Cheap per record, effectively unlimited, and completely raw. No intent, no trigger, no way of knowing whether a company is three months out from renewal or eleven. Your reps dial into people who have no reason to take the call today.
Then you try appointment setters. Paying per meeting sounds like paying for outcomes, right up until you notice who wrote the definition of qualified. The meeting lands with an office manager who can’t sign anything, and the show rate is whatever it is that week.
Marketplaces at least send you people who are actually shopping. They’re shopping three to five PEOs at once. You arrive already inside a price comparison, before you’ve built a single point of value, and the margin comes out in the bake-off. So you can have volume or you can have timing. Everyone is selling you volume.
Why These Convert
Every mobile is verified by SMS before it becomes a lead, not after you've paid for it. Wrong numbers, typos and junk entries die before they ever reach a rep. Your dials reach an actual person.
They tell us when their benefits renew. Your rep works the ones inside the window, while switching is genuinely on the table, instead of opening a twelve-month nurture from cold.
Sold once, to one PEO. Never shared, never resold, never run through a marketplace. You aren't arriving fourth into a price comparison, so the conversation can start on value.
Ten or more W-2 employees, a decision maker on the phone, and the state captured before delivery. Every lead meets the spec published below, or you are not billed for it.
The Mechanism
We run our own funnel, putting a real HR and benefits offer in front of SMB owners. Nothing scraped, nothing bought in from a list.
The mobile is SMS-verified before the lead exists. They tell us their W-2 headcount, their state, and when their benefits renew.
Delivered to you and only you, never aged, enriched with industry and workers' comp class from their business domain.
Your rep opens on the reason they enquired, into a conversation where switching is already on the table.
Quality Standards
Pay Only For Qualified
If a lead misses any line on that list, you are not billed for it. The spec is published here in writing, and every lead arrives with the record to check it against, so qualified isn’t our opinion on the day.
Sample Leads
Two examples, names and companies changed. This is the format that lands in your CRM the moment they verify, right down to why they enquired, so your rep has an opening line before they dial.
Plano, TX
Intake note
Her renewal quote came back up double digits again and she is running payroll herself around running the shop. Wants to know what moving payroll, benefits and comp under one roof actually costs before she signs the renewal.
Tampa, FL
Intake note
Four locations, one part-time HR admin, and compliance is starting to slip between them. The broker renews the plan every year but nobody actually owns HR. He is scoping alternatives ahead of the renewal, not after it.
The Economics
A cheap record that nobody is in-window for isn’t cheap. Its cost per closed client is infinite. The number your CFO actually cares about is what it costs to sign a client, and how fast that client pays it back. Price the lead on that.
Channel
Broker referral
Typical cost
% of fee
The catch
Warm, but you rent the relationship for the life of the client, and you can't turn the volume up in the quarter you need it.
Channel
In-house SDR
Typical cost
$60–90k
The catch
Roughly three months to ramp, against 40 to 50% annual turnover in B2B sales development. You rebuild the seat constantly.
Channel
Appointment setters
Typical cost
$50–500
The catch
Priced per meeting, but they wrote the definition of qualified. Show rates and job titles vary wildly.
Channel
Cold data
Typical cost
Cents
The catch
Endless records, no intent, no timing, no verification. Nobody on the list is in-window except by accident.
Channel
PEO marketplaces
Typical cost
Rev share
The catch
The prospect is comparing three to five PEOs at once. You arrive in a price bake-off before you've built any value.
Channel
revontap (in-window)
Typical cost
On the call
The catch
Exclusive, renewal-timed, decision-maker verified. You only pay for the ones that meet the published spec.
The Math
Run it on your own numbers. A 20-employee client at roughly $1,800 per employee per year is about $36,000 a year in service revenue. At a 27.5% margin that’s around $9,900 a year in gross profit, and across a typical five-year tenure the discounted profit on that single client is roughly $33,000. Close 5% of what your reps work and twenty leads make a client. That puts your breakeven north of $1,600 a lead before you’ve even asked for 3:1. We price a long way under that, and we’ll show you exactly where on the call.
Payback period
A client signed off an in-window lead pays your acquisition cost back out of that first year’s gross profit, then runs for years on top. Price the lead against the client it produces, not against the last invoice from a list vendor.
Who It’s For
Built for PEOs with a sales team to feed, from the owner who still runs sales to a director with thirty reps. The list below is about how you work a lead, not how many you buy.
For multi-state PEOs
When you’re registered in a dozen states and your reps are split by territory, the constraint stops being volume and starts being matching. State is captured on every lead, so you only receive the ones you can actually write, split the way your territories are split. Bring your footprint to the call and we’ll scope coverage against it.
About the Founder

Ronan · Founder
Ronan started Revontap after watching PEO sales teams run on two things that nobody in the building controlled: broker goodwill, and lists of companies with no signal on them at all. Plenty of names. No way to tell who was actually in a position to move.
The fix wasn’t a better pitch or a bigger list. It was asking the question everyone skips. We run our own funnel, verify the mobile before the lead exists, and capture headcount, state and renewal window while we have their attention. Then we sell it once, to one PEO. That’s the whole company.
FAQ
From sales directors and PEO owners who have bought lists before and want to know what’s actually different here. More on the call.
Next Step
Answer a few quick questions and pick a time. We’ll go through where your pipeline comes from today, the states you can write in, and what a first block at the $5,000 minimum looks like against your close rate. If we’re not a match, we’ll tell you straight.
Book a call